Road to Infinity War: Deciphering the Avengers Title Card

By Avik Basak

Well, as you are all aware of, there is only a few days left before Avengers: Infinity War hits the theatres and The Mad Titan, Thanos wreaks havoc on the silver screen. Like all of you out there, I am super excited about this movie, which promises to be the beginning of a kind of culmination of the Marvel Cinematic Universe as we know it now. Hence, I have been reading so much about it in articles, posts etc. on the internet. As a result, I have decided, as a fanboy, to do some writing of my own on the topic.

On the internet, I have come across many theories and other stuff regarding this ‘epic’ movie but I did not find any article that mentioned the changed title cards or the changed logo that has been used in the trailers. Did you find such articles? If yes, then maybe I did not look hard enough. Anyways, let’s discuss this.

The Avengers: Infinity War title card that emerges at the end of the teaser trailer and then the theatrical trailer is, if you can notice, a little different than the previous Avengers movies. You can see the iconic ‘half circle’ in the ‘A’ is missing. It is there in the logos that are used in the posters but it is not there in the one used for the trailers or the TV spots. It is the same logo that was earlier used by Marvel Studios when they announced Infinity War as a two-film affair but then they opted to keep the title for the first movie only while also restoring the signature logo as well (More or less).

Moreover, we could see that the signature ‘A’, complete a ‘full circle’, is in the background of the title card, when the complete name is displayed, without the circle at the end of the trailers and the TV spots. The big ‘A’ is kept in soft focus.

So, what does it mean? Does it have any significance or not? Well, according to what I have deciphered from its look, it signifies the split between the two factions of the Avengers that took place in Captain America: Civil War. According to my theory, the ‘half circle’ in the ‘A’, which kind of looked like a ‘C’, stands for Captain America and his faction, while the ‘A’ is for Iron Man and his faction, which kind of make sense as it looks like the ‘A’ that survives at the Stark Tower (Which later became the Avengers Tower) at the end of the Battle of New York in The Avengers.

Now, why the old ‘A’ (Almost, except with a full circle) is in the background, kept in soft focus? Well, you can say that the ‘A’ with the circle is in the shadows, while the one without it shines brightly in the title cards. I think it signifies the fact that Cap and his buddies are operating from the shadows, hiding from the law enforcement but they are still out there, carrying out their duties.

On the other hand, Iron Man and his faction are registered under the Sokovia Accords and are free to carry out their tasks under the supervision of a U.N.O. panel, which basically means that they are the official Avengers.

I think the reason for which they revert to the old logo for the posters is that they are all there together in them. No matter how divided they are, they all together make the Avengers, Earth’s mightiest heroes and they have only one objective here, one common objective: stopping Thanos and saving the universe.

Do you agree with this theory or do you think they just changed it randomly, for style? Or do you have a better reason, explaining this change? Let me know in the comments section.